Posted on August 1st, 2007
|A little while ago I went down and picked up the day's mail. Included among the bills and statements that I may already be a winner in a sweepstakes I've never heard of nor deliberately entered was the new Fantastic Four comic.
I ended up being more amused by some of the full page advertisements in the comic than the comic itself.
One of the ads was for a contest. You might win a chance to be a walk-on actor in an upcoming Marvel movie. While that's just peachy keen, there was a bit of a problem with the ad. This problem was the ad's tagline, which reads: "The HULK is gonna be in a Marvel movie - Are YOU?". The problem here is that the Hulk's movie, aptly named "Hulk", came out in 2003. Time to freshen up the ad methinks.
Another ad in the comic was rather surreal. It's for Marvel Comics Purified Water. That's right: Marvel is now selling WATER. It's just bottled water with Marvel characters printed on the label. That's not one character per label: it's one label with a bunch of characters on it. The picture in the ad shows the Human Torch, Invisible Woman, Mr. Fantastic, Wolverine, Captain America, Spiderman and the Hulk.
Now I'm no marketing expert, but I'd have placed only character on the label and made two labels. The two characters I would have used would have been Prince Namor and Hydroman, both of which seem to be rather obvious choices for the product. Heck, it would even have a "Good vs Evil" thing going (for non-Marvel fans, Namor's a super hero and Hydroman is a super villain -- both are water-based characters).
I've always known Marvel to be a merchandise whore (and don't we love it), but bottled water isn't just the bottom of the barrel - it's the barrel itself!